In 2017, the household industry will move forward in the reform, and the new age and youth will become the annual hot spots.Another year will end, the home industry is also in the summary, exploring the way and whereabouts.On January 6, 2018, the fifth annual China home furnishing industry development conference and the 2017 Chinese home industry "wild goose award" ceremony will be held at the national convention center of Beijing.Before the general assembly, the vice President of China construction decoration materials association and secretary general zhang nailing expressed their views on the future development direction of the industry.
Consumer demand is forcing companies to upgrade.
In the past year, the output value of China's construction decoration materials industry has stabilized at about 110 million to 1.4 trillion yuan.This result, on the one hand, comes from the development of traditional household and decorative materials.On the other hand, emerging fields are launching a new challenge to the industry.
Especially with the change of the age layer of the consumption main force, it is hard for the home market not to notice the desire of the new, fast, convenient and simple style after the 1980s and 1990s.Not only are they more receptive to intelligent products, they are also willing to try new things.These voracious consumer demand is stimulating the change of quantity and quality.Zhang nailing said that "the current people have upgraded from basic needs to improved, multi-selective and individualized demand for the construction decoration materials industry."Many traditional architectural decoration enterprises have withdrawn from the market due to unclear direction and low profit margin.And another group of companies targeting the younger generation of new consumption demand, sweeping into the field of smart home, upgrade technology, with the model of the Internet, improve their innovation ability, strengthen the competition and intellectual property protection, so as to improve brand competitiveness.
Multivariate, cross boundary, still have to strong practice inside work.
In 2017, the battlefield of trans-boundary home is more than that.Tiffany, an established American jewelry brand, has launched a series of expensive silver products.Amazon does not want to be weak, set up two private household brands Stone & Beam and Rivet;Apple and samsung have extended the battle for smartphones to smart homes.
Globally, companies are stepping into the capital market and moving into the pantry.Different degrees of restructuring, mergers and acquisitions, and integration among enterprises;Whole-house customization and other marketing methods also gradually launched an offensive to the home market;The frequent movement of the whole industry means that the time is coming.
More and more enterprises continuously open channels, funds, resources, talent barriers, to diversified trend development.Zhang nailing believes that this is good for the future of the people, but the development of diversification cannot give up the core competitiveness of the enterprise, and the core competitiveness is the key to the success of an enterprise.
In 2017, the CPC central committee and the state council issued this year by guidance of the implementation of quality improvement action, a move that suggests that on the national core layer, have priority to quality improvement as industrial manufacturing activities.China construction decoration and decoration materials association also carried out the product standard quality training, product quality inspection and other activities.The purpose is to accelerate the quality improvement of the industry products and improve the core competitiveness of the product itself.Zhang nailing believes that with a series of reforms, made in China 2025 will surely be realized.